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GIVE MY MONEY Project
Complete art direction for the single "Give My Money" by DJ Peet ft. Leto & NSG Music. Developed the creative concept based on Paris-London duality, materialized through a two-tone graphic treatment and textured urban aesthetic. Key Deliverables: * Visual identity creation (cover art featuring diamond chain with Eiffel Tower and Big Ben pendants) * Production of promotional video teasers * Cover art animation to capture the track's energy and atmosphere * Social media content creation adapted for platforms (TikTok, Instagram, YouTube) with viral strategy * UGC format development optimized for engagement * Impact: Over 500,000 views on YouTube, demonstrating the effectiveness of the deployed creative strategy.
